Project Description
Project Details
Campaign for the new Samsung S4 signed Heimat Berlin and Perfect Fools for Swisscom. At the Zurich Bahnhof train station, an installation with dual videocameras records visitors that compete live for a brand new Samsung S4 telephone. The video is delivered on the campaign site as well as on video-banners in major Swiss media.
Rackfish provides the campaign streaming and hosting of the site, ingestion and transcoding of banner as well as CDN distribution. Traffic is intense, with peaks at 10 Gbps. We also handled recording of the video streams for later use.
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- 1,5 million live stream views
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- > 12 Million ad impressions in Switzerland
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- 1 in every 3 Swiss people reached.
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- Featured on the Reddit Front page.
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- ranked #5 on the Global Viral Video Chart 2013
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- Featured on The Huffington Post, Gizmodo, CNN Money, Forbes, Fortune, Business Insider, PSFK, AOL TV News, Adage, RTL TV, FWA, Creativity, Pocket Lint, Mobile review, amongst others.
FWA – Site of the day August 3 2013
The Lovie Awards – Gold – Viral advertising
The Lovie Awards – Silver – Mobile & Experimental
DMMA Onlinestar Gold, Silver & Bronze for Cross Media, Digital Advertising and Social Media
Epica Awards – Gold -Â Consumer Services & Household Interactive
Golden award of Montreux – Gold * 2
Mobius Awards
AME Awards
Cannes Lions, 2014 OUTDOOR LIONS AMBIENT: INTERACTIVE OUTDOOR EXPERIENCES BRONZE
Cannes Lions, 2014 DIRECT LIONS USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALE BRONZE
Cannes Lions, 2014 CYBER LIONS Branded Tech: Installation/Exhibit (including use of interactive screens) SILVER
Cannes Lions, 2014 CYBER LIONS Web Campaign: Other Consumer Products (Including Durable Goods) SILVER
Eurobest 2013 Direct AMBIENT/ALTERNATIVE MEDIA Gold
Eurobest 2013 Direct OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) Gold
Eurobest 2013 Media OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) Bronze
Eurobest 2013 Outdoor AMBIENT: STUNTS & LIVE ADVERTISING Gold
Eurobest 2013 PR BEST LAUNCH OR RE-LAUNCH Silver
Eurobest 2013 PR CONSUMER PRODUCTS Bronze
Eurobest 2013 Promo & Activation EVENT & FIELD MARKETING Gold
Eurobest 2013 Promo & Activation BEST USE OF OTHER DIGITAL PLATFORMS IN A PROMOTIONAL CAMPAIGN Silver
Epica Award 2013 Media Innovation Media Innovation – Alternative Media SILVER
Client: Swisscom – All eyes on Samsung S4
Agency: Heimat Berlin|Perfect Fools
Campaign Hosting: Banners|Hosted Campaign|Live Streaming
Project URL: http://www.all-eyes-on-s4.ch/
Services provided: CDN, Sitestorage, Transcoding, Wowza
